FOUNDER & DESIGNER

What’s in a name? In the case of Femponiq, everything.

Founder Buket Meselik Duran was born in the coastal town of Güllük, meaning Rose Town, on the Aegean coast of Türkiye. Her own name, Buket, meaning bouquet, reflects a connection to nature and a thoughtful, intentional approach from the very beginning. Growing up among wildflowers and the endless blue of the Mediterranean shaped her sensitivity to authenticity, craftsmanship, and aesthetic expression, elements that continue to inform her creative vision today.

Raised in a deeply creative household, Buket was surrounded by women who shaped her understanding of craft and expression. Her mother was both a teacher and an artist, and her grandmother a seamstress. Painting, writing, sewing, and dance were part of everyday life, while her father’s discipline and work ethic introduced structure and determination. This early balance between creativity and rigor laid the foundation for her path as both a designer and an entrepreneur.

While life in a small coastal town offered beauty and closeness to nature, it also came with limited creative exposure. Seeking broader perspectives, Buket made her first bold move to the metropolitan city of İzmir to continue her studies, marking a decisive step toward independence and a creative career.

Driven by ambition and curiosity, Buket later moved to London to fully pursue her passion for fashion. She completed a BA in Womenswear at the University for the Creative Arts, Rochester (UCA), immersing herself in a dynamic and international environment that expanded her design language and sharpened her technical expertise.

Leaving behind the familiarity of seaside life and stepping into an unfamiliar cultural and creative landscape demanded determination and resilience. Adapting to a new country, city, language, and industry was challenging, but it strengthened her sense of purpose and independence, shaping both her personal and professional growth.

With over 15 years of experience across retail, styling, design, and pattern cutting in London, Buket has worked with several leading designer brands, refining a signature approach rooted in quality, precision, and thoughtful construction.

In 2020, Buket founded Femponiq in London as a natural extension of her journey. The decision was deeply personal. Along the way, she became aware of how often women were positioned in competition rather than encouraged to support one another. This experience shaped her vision to create something different, an environment rooted in connection rather than comparison.

Through Femponiq, Buket gave form to the values that have guided her life and work. The name itself reflects this vision: Feminine, Powerful, and Unique. It represents a woman who embraces her femininity without compromise, leads with inner strength, and honours her individuality. Femponiq reflects Buket’s belief that true power lies in authenticity, and that every woman’s path, like her own, is unique, expressive, and worthy of celebration.

Today, Femponiq operates from London, where Buket lives and continues to shape the brand’s creative direction.

Discover Buket’s designs and experience her vision with purpose.