FOUNDER & DESIGNER

IT STARTED WITH A SIGN

What’s in a name? In the case of Femponiq, everything. Founder Buket  Meselik Duran was born in the coastal town of Güllük — “Rose Town” — on the Aegean coast. Her own name, ''Buket'', means bouquet, tying her identity to nature, beauty and symbolism from the very beginning. These themes are deeply embedded in the Femponiq story — a name that stands for femininity, power, and uniqueness.

Raised in a creative family, Buket was deeply influenced by the women in her family: a mother who was a teacher and artist, and a grandmother who was a seamstress. From painting and writing to sewing and dancing, creativity was nurtured at home. With her father's work ethic and discipline, Buket grew into both a dreamer and a doer — qualities that would define her entrepreneurial path.

 FEMININE, POWERFUL, UNIQUE

Femponiq is a London-based fashion brand founded in 2020 by Buket Meselik Duran, a designer whose work blends her cultural heritage, the beauty of nature, and the dynamic, contemporary design influence of London’s vibrant art scene, contrasting architecture, and ever-evolving creative environment. Growing up among wildflowers and the endless blue of the Mediterranean, Buket developed a deep connection to authenticity, craftsmanship, and beauty — values that continue to shape her designs today.

With over 15 years of experience in retail, styling, design, and pattern making, Buket blends her rich cultural heritage with the dynamic energy of London’s fashion scene. She began her fashion studies in Türkiye before moving to the UK to complete a BA in Womenswear at the University for the Creative Arts Rochester (UCA), one of the UK’s most prestigious and internationally recognized institutions for fashion and creative design. Buket has worked with several high-end designer brands, refining her signature style, which is rooted in quality, innovation, and sustainability. Her work continues to reflect her dedication to authenticity, craftsmanship, and empowering women through thoughtfully designed fashion.

As Buket made London her home, the city’s cutting-edge design, dynamic exhibitions, and spirit of female creativity began to fuse with her roots. Femponiq was born as a bridge between city and nature, past and future, minimalism and bold femininity — a brand committed to high-quality craftsmanship, sustainability, and empowerment.

DESIGN PHILOSOPHY & SUSTAINABLE VISION

At its core, Femponiq creates fashion that is meaningful, sustainable, and empowering. The brand opposes fast fashion’s wastefulness, advocating for a conscious, responsible way of dressing that celebrates individuality and craftsmanship. Each limited-edition collection is crafted from surplus high-end fabrics — giving new life to forgotten materials without compromising on style.

Collections like Tilemess V reflect Femponiq’s timeless ethos, designed to transcend trends and become long-lasting, cherished pieces. Every garment is tailored to highlight and flatter the female silhouette, using architectural lines softened with fluidity, and always a touch of playful or unexpected detail.

RECOGNITION & IMPACT

Femponiq has been featured in leading fashion publications such as Harper’s Bazaar, Elle, Hello, and The Lady Magazine, and worn by a diverse array of notable women — from TV presenters to rising creatives and established celebrities. Those who choose Femponiq are drawn to its sophisticated vision, empowering message, and distinct voice in the fashion world. Public figures who have worn the brand include Emilia Fox, Dannii Minogue, Jennie Bond, and Zinhle Essamuah, among others.

THE FUTURE IS FEMALE

Despite the growing international recognition, Buket remains committed to her vision. She continues to push boundaries in design, exploring new sustainable materials, experimenting with form and coloUr, and perfecting every cut. Her north star remains unchanged: to create clothing that empowers women to express their true selves with confidence, elegance, and intention.

Through Femponiq, Buket invites women to dream boldly and dress meaningfully — not in competition, but in celebration of one another.