Brand Pillar Stories
Our core values as a brand are captured in the name of the label: Femponiq is about embodying your feminine, powerful, and unique side through dress. We dedicate this small blog trilogy to explaining the meaning of these three words, the words that you are “wearing” in your everyday life.
In the age of progressive gender expression and reformation, the word “feminine” needs a new approach. Our interpretation is as much about feminism – empowerment and protecting women’s rightful honour, as it is about embracing femininity, the latter being as inclusive as you like. Luckily, the modern world identifies the feminine nature with a wide variety of characteristics. A “true woman” can be soft, altruistic, and kind, but equally courageous, bold and assertive.
At Femponiq, we believe in the richness of womanhood, in the incredible capabilities of different types of women to create, to build, collaborate, and to care for one another and herself. We stand by her attainment to be comfortable with who she truly is, in acceptance of her different traits in different environments. We translate this form of confidence and self- awareness into colourful garments with playful shapes and next-level tailoring.
What does it mean to be powerful?
For us, it is a way to look at the world, underpinned by a clear vision of empowerment and the desire to empower others. The word “empower” originates from 1300s France, and literally means “into ability, strength or might”. So how does a woman get into this fierce feeling of strength, into the mighty mood of being ready for a challenge: by embracing her talents, goals, and purpose. With her north star in mind, she accepts the challenges on her path. By doing what she loves, learning from her mistakes, and touching other people's lives, she overcomes them. Because she understands that magic happens in collaboration. Also: that feeling good cannot be separated from taking care of people and the planet. Word empowerment has only been mainstreamed in literary works, since the late 80s.
The word that is now dominating our everyday culture, is nearly a millennial. Basically, the word itself needs some empowerment, and that is why we are here to translate it into unparalleled fashion collections. Strong shoulders, bold colours and clear cuts that flatter the exquisite parts of the female body all address the layered elements of power. Powerful is the woman who dares to be strong and to express it by the way she dresses. Our garments are made with some female warrior in mind. She takes a stance and uses her voice, amplified by power dressing.
We believe in the good mission behind powerful dressing, that is, to communicate authenticity and sophistication from the inside out through consciously produced clothing.
All our authentic pieces are one-of-a-kinds, designed in London. With a conscious vision in mind, we produce in small quantities of maximum 20- 25 pieces. Because we believe authenticity goes hand in hand with respect and learning from the ones before us, our fabrics and shapes are inspired by Savile Row.
There is freedom in being who you truly are. By wearing Femponiq, you radiate from the inside out, with nothing to hide, and so much to give.