Deadstock Fabrics: Breathing New Life into Fashion and the Planet
Written by: Cambria Lee
HOW CAN FABRIC SAVE THE PLANET?
How can something "dead" bring life and longevity to the fashion community and the planet?
The term “deadstock” might sound unappealing when choosing a piece of clothing. However, this fabric breathes new life into something that would otherwise be discarded. Deadstock fabric refers to surplus or leftover fabric from manufacturers, designers, and other fashion producers. Instead of being discarded, these fabrics are often sold to emerging fashion brands or designers who repurpose them into new garments. Originally intended for use by luxury brands, deadstock designer fabrics are high-end, quality materials.
The origins of deadstock fabric stem from overproduction and the excessive number of garments produced by large fashion brands. A major challenge the fashion industry faces is the accumulation of fashion waste, with many garments being discarded into landfills or burned annually. According to Earth.org, “more than $500 million are lost every year due to lack of recycling and clothing utilization.” With growing consumption rates, the quality of clothes is decreasing, leading to more waste than ever before. This makes the use of deadstock fabrics and other sustainable fashion practices critical to protecting the planet.
Since deadstock fabrics are leftover and come in fixed amounts, they limit the quantity available for making multiple garments. Many luxury fashion brands focus on having unique pieces that stand out—something you wouldn’t find on the shelf at every other store. Deadstock fabrics provide designers with the opportunity to create one-of-a-kind pieces, giving a distinctive flair to their brand. Choosing deadstock fabrics can be a more sustainable option for emerging designers who aim to create exclusive clothing lines with high-quality materials, produced in limited quantities.
WHY DEADSTOCK FABRIC IS THE FUTURE OF FASHION
- Environmental Impact: By using deadstock fabrics, we reduce waste and the demand for new fabric production, which in turn decreases the environmental footprint of fashion.
- Unique Designs: Limited quantities of deadstock fabrics mean unique, one-of-a-kind designs that help your brand stand out.
- Cost-Effective: Deadstock fabrics can be more affordable for small designers, providing access to high-quality materials without the high costs associated with new fabrics.
- Sustainability: Choosing deadstock fabrics aligns with the growing consumer demand for sustainable and ethical fashion choices.
DEADSTOCK FABRIC AND FEMPONIQ
Eco-conscious fashion is a pillar of Femponiq’s mission and vision. Elevating a woman’s style includes finding pieces that make her feel confident and strong, but also guilt-free when friends ask where the clothing item is from. Sourcing fabrics that maintain the high standards of designer fashion while ensuring minimal harm to the planet is crucial to the future of fashion and Femponiq. Without the excessive resources and energy used to create new fabrics, deadstock fabric’s environmental impact is significantly lower, making it the perfect choice for Femponiq and our commitment to sustainability. All fabrics used in the making of Femponiq’s contemporary womenswear are ethically sourced and locally produced in boutique quantities.
Sustainable fashion advocate and founder of Eco-Age, Livia Firth, once said, “Sustainable fashion is not a trend, it's a responsibility.” By choosing deadstock fabric, Femponiq is taking on the responsibility of setting the standard for ethical designer luxury that pushes towards slowing down and focusing on the future of the planet we call home.
Femponiq is committed to leading the way in sustainable fashion by using deadstock fabrics to create beautiful, high-quality garments that are kind to the planet. Our dedication to ethical fashion ensures that every piece we create not only looks good but also feels good to wear. Join us in our mission to make fashion more sustainable and embrace a future where conscious fashion empowers women and advocates for ecofeminism.